The Center for Prevention of Abuse (CFPA) approached MCD to help refresh their entire brand, including a new logo, tagline, website and promotional items. They sought a brand that was approachable, inviting, non-threatening, friendly, and progressive. They wanted to update the logo, the tagline, and the website to reflect forward-thinking trends, to create a brand that was accessible to multiple audiences. Topics like rape and domestic abuse are not easy to talk about. Starting the conversation is often the hardest part, but it is the first step to creating an important dialogue around these topics. This is where we really wanted to start with the branding, and how the slogan “let’s start the conversation” happened.
With that direction, we developed logo ideas and a branding system. With the direction for the brand being “progressive and inviting” we felt that imagery such as a speech bubble from a text conversation and the gradient color scheme was relatable and helped give CFPA a much more approachable feel. It quickly became a symbol for not only conversation, but the modern way in which we communicate.
This work is amongst the most rewarding I have done in my time at MCD, and I am so honored that we were able to help out a client that does so much good for our community.
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