Novelis, the world's leading supplier of aluminum and a leader in recycling, is based in Atlanta and serves as a proud sponsor of both the Atlanta Falcons and Atlanta United FC, whose home games are played at Mercedes-Benz Stadium. Working alongside McDaniels Marketing, I had the privilege of animating a series of fun, dynamic vignettes featuring an aluminum can launching itself into recycling bins in various extreme and creative ways. It was a fantastic experience bringing the McDaniels team's concept to life through animation. What made the project even more exciting was seeing these animations displayed on massive screens, several stories tall, at the stadium. It was an incredible opportunity to see our work on such a grand scale, and it’s the kind of experience I never pass up.
