At Lightspeed, we run an ongoing initiative known as the Creative Sandbox. This project brings together a small, agile creative team — typically consisting of a designer, a writer, and a motion designer — to produce a set of performance ads centered around a common theme each month. The purpose of the Creative Sandbox is to explore and test new creative concepts. We gather the performance data from each set and apply the insights to elevate our broader creative strategy. This ongoing project fosters a culture of creativity and innovation within our team, enabling us to stay adaptable and responsive to the ever-evolving landscape of digital advertising.