In early 2024, the Lightspeed creative team completed a brand refresh to better reflect our updated messaging and evolving ideal customer profile. The goal was to give the brand a more premium, modern, and welcoming feel—one that aligns with the sophistication of the products we offer. I was fortunate to be part of the talented team of designers involved in this exciting project, and I had the unique opportunity to conceptualize and create a sizzle reel that highlights the hard work of the team to Lightspeed’s 3,000+ employees and stakeholders.