Alive Anywhere Poster Series

The team at McDaniels Marketing partnered with the South Haven Convention and Visitors Bureau to create a series of events designed to boost off-season tourism and encourage visitors to return to the popular beach community during the quieter months. To help raise awareness for these newly established events, I was tasked with designing a series of postcards and posters that would be displayed throughout the community during the peak tourist season. The goal was to entice visitors to come back and experience the area beyond the summer months, highlighting the unique offerings of the off-season events. The postcards were strategically placed in high-traffic areas, including local shops, restaurants, and visitor centers, to ensure maximum exposure.