Agency: McDaniels Marketing
The McHenry County Convention and Visitors Bureau needed us to develop a new visitor’s guide to promote the events and attractions of their county. We took this opportunity to transition from a traditional ad-supported guide to a more editorial style. This style shift allowed us to showcase all of the quirks that make the county unique. The full guide can be seen here.
This guide won the award for Best Visitors Publication at the Excellence in Tourism Awards at the 2017 Illinois Governor’s Conference on Travel and Tourism.
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